Digital Pep was founded in 2014 by Nicole Butte, a Strategic Marketing and Media Executive with a specialty in Theatrical and TV awards campaigns. After spending 17 years in the Entertainment industry, Nicole launched her own company to help guide integrated marketing practices across media, PR, social, creative and promotions in entertainment and awards campaigns. A leading Female and Asian minority owned company, Nicole has worked on over 125 theatrical campaigns and over 50 awards campaigns.
As an Awards strategist and media buyer, Nicole advises and builds “For Your Consideration” media campaigns including budget allocations, timing and cadence of media beats, negotiations and placement of media including trades and social media, branded content and creative direction for both Academy and Emmy campaigns.
Nicole has also lead the digital campaigns for entertainment products and services including the branding and launch of consumer and business-to-business companies.
Recent Film Awards Campaigns handled at Digital Pep include Licorice Pizza (2021-2022), Being the Ricardos (2021-2022), Sound of Metal (2020-2021), One Night in Miami (2020-2021), Judy (2019-2020), Cold War (2018-2019), Manchester by the Sea (2016-2017) and The Revenant (2015-2016). Click here for a full list of theatrical awards campaigns executed by Digital Pep.
Recent TV & Series Awards Campaigns handled at Digital Pep include The Underground Railroad, Small Axe, The Marvelous Mrs. Maisel, The Boys Season 2, Sylvie’s Love and Homecoming Season 2. Click here for a full list of TV & Series awards campaigns executed by Digital Pep.
Nicole is a member of the Academy of Motion Picture Arts and Sciences, Producers Guild of America and The International Animated Film Society.
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